Blog

Tracking Vehicle Detail Page (VDP) views as conversions in Google Ads can lead to misleading results and wasted ad spend. Learn why they should be secondary metrics and how to properly track high-intent actions instead.

Discover the key differences between personal and business social media accounts, how algorithms prioritize content, and actionable strategies businesses can use to boost engagement, increase reach, and thrive online. Learn how to humanize your brand, optimize content, and balance personal storytelling with business goals.

Explore the future of marketing as AI, organic social media, and live shopping transform how brands engage, grow, and thrive. Discover how social media as a search tool is revolutionizing visibility and discoverability for businesses.

Learn how to harness the power of the Reticular Activating System (RAS) to "trick" the brain into paying attention to your marketing messages. Discover how targeting, emotional triggers, and consistency can help you capture and retain your audience's focus effectively.

Discover how your podcast can go beyond just traffic metrics to become a cornerstone of your marketing strategy. Learn how it can enhance your SEO, fuel your social media content, and contribute to overall brand success. Dive into the broader impact of podcasts and unlock their full potential for meaningful business growth.

Unlock the potential of your social media marketing with our guide on categorizing content into entertaining, educational, and motivational types. Learn strategies to engage, inform, and inspire your audience for business success. Read more on our blog!

Elevate your marketing game with Scotch Marketing – where cutting-edge AI meets the human touch. Explore innovative campaigns, personalized strategies, and unparalleled creativity. Let our blend of technology and humanity redefine your brand's narrative.

Explore how the integration of Artificial Intelligence (AI) is reshaping advertising tactics, offering profound insights, personalized experiences, and optimized campaigns for superior conversion rates. Discover Google's stance on AI-generated content quality and its impact on search rankings.

Unlock the secrets of social media success with our latest blog post! Dive into the world of digital marketing as we reveal lesser-known, yet highly effective, social media hacks. From algorithms to user-generated content, hashtags, and beyond, this comprehensive guide will help you elevate your online presence and engage your audience like never before. Get ready to take your marketing game to the next level!